The missed meetings
Somewhere out there is exactly who you need. Odds are, you will never meet.
Buyers who never find sellers. Founders who never meet investors. Experts who never hear about the problem. Somewhere there is a buyer who would take everything a factory in Accra can make, a finance chief who solved your exact problem last year, an investor looking for a company like yours.
Markets like these clear on who will have whom, and both sides have to choose. When they fail, no deal goes to a rival. No deal happens at all, so the loss appears in nobody’s accounts and neither side learns what it missed.
about 10% of world GDPsome $10 trillion a year, never made



